No, being customer-centric and customer experience are not the same, although they are closely related.

Being customer-centric refers to an organization's approach and mindset that puts the customer at the center of its business strategy, decision-making, and operations. It involves understanding and meeting customer needs, preferences, and expectations effectively. A customer-centric organization prioritizes the customer's interests, satisfaction, and long-term success.

On the other hand, customer experience encompasses the overall sum of all interactions and touchpoints a customer has with a company throughout their entire journey, from initial contact to post-purchase. It includes every touchpoint and interaction, whether it's through marketing materials, website navigation, product selection, purchase process, customer support, or any other touchpoint.

Customer experience focuses on the holistic impression, emotions, and perceptions that customers develop based on the cumulative interactions they have with the organization. It considers both the functional aspects (such as effective customer service) and the emotional aspects (such as how customers feel about their interactions).

While being customer-centric is an important mindset and approach, customer experience encompasses a broader perspective. It includes all aspects of the customer journey, interactions, touchpoints, emotions, and overall satisfaction.

In summary, being customer-centric is a mindset and approach, while customer experience encompasses the end-to-end interactions and impressions a customer has with an organization. Being customer-centric is a foundational element in delivering a great customer experience, but it is not the entirety of the customer experience itself.