Three Great Events to be celebrated in October

  • The CUSTOMER EXPERIENCE (CX) Day
  • The CYBER-SECURITY Day
  • The SUSTAINABILITY Day

They are core components in the journey to Business Success!

The CUSTOMER EXPERIENCE (CX) Day

The reasons for choosing October as CX Month include:

End-of-Year Planning: October is a strategic time for businesses to assess their customer experience strategies and make improvements before the holiday season, which is often a critical period for customer interactions and sales.

Industry Momentum: The CX community, including organizations like the Customer Experience Professionals Association (CXPA), has promoted October as a time to raise awareness and share best practices. Over time, this focus has gained acceptance across industries, establishing October as the de facto CX Month.

Alignment with Other Observances: October also coincides with other related observances, such as Cybersecurity Awareness Month, creating opportunities for organizations to align their customer experience initiatives with broader business goals, such as security and trust.

During CX Month, companies often host events, workshops, and campaigns to highlight the importance of customer experience, share success stories, and encourage employees to prioritize customer satisfaction in their roles.

The CYBER-SECURITY Day

October is recognized as Cybersecurity Awareness Month, an initiative started in 2004 by the U.S. Department of Homeland Security and the National Cyber Security Alliance. The goal of this month-long observance is to raise awareness about the importance of cybersecurity and to encourage individuals, businesses, and institutions to take proactive steps to protect themselves from cyber threats.

The choice of October as Cybersecurity Awareness Month was partly strategic:

Time for Preparation: October is a good time to prepare for the increased online activity that typically occurs during the holiday season, which is a peak time for cybercriminals to target consumers and businesses.

Back-to-School Season in some regions: With students back in school, it's a prime time to emphasize the importance of cybersecurity in educational settings, where many students are using online platforms more extensively.

Government and Organizational Planning: October often aligns with the beginning of a new fiscal year for many organizations, making it a good time to implement or review cybersecurity policies.

Throughout the month, various organizations and governments around the world participate in activities, workshops, and campaigns aimed at educating the public about online safety, secure practices, and the evolving landscape of cyber threats.

The SUSTAINABILITY Day – The perfect closing for the month!

Many people think that sustainability is mostly related to environmental activities, however it goes much more beyond!

Sustainability Day is observed on the fourth Wednesday of October each year. The day is dedicated to raising awareness about sustainability and encouraging individuals, communities, and organizations to act toward a more sustainable future.

The reason it falls on the fourth Wednesday of October is to provide a consistent time each year for people to focus on sustainability issues, rather than tying it to a specific date. In some years, this might coincide with October 26, but the exact date will vary.

Sustainability Day is a time to reflect on environmental, social, and economic practices that promote long-term health and well-being for the planet and its inhabitants. Activities often include educational events, discussions on sustainable practices, and initiatives to promote eco-friendly habits.

These three components (CUSTOMER EXPERIENCE, CYBER-SECURITY and SUSTAINABILITY) are part of the building blocks that consolidate the foundation toward BUSINESS SUCCESS; but when they complement and interact with EMPLOYEE EXPERIENCE, LEADERSHIP, STRATEGY, INNOVATION and AGILITY; they create the journey that will help us to achieve a SUSTAINABLE BUSINESS SUCCESS.

We invite you to know and learn a little bit more about each of these building blocks in our “WHAT IF Series”.


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Dogma C3X is an Intelligent Business Consulting Platform inspired by the 3Cs industry model, which offers a strategic look at the pillars that every company needs for success: Customers – Company – Competitors. "Intelligent" because by using artificial intelligence (AI) and machine learning (ML) it can collect, process, and analyze the growing tsunami of data (structured and unstructured) related to the 3Cs, which is incredibly valuable. Only by strengthening, positioning, and integrating these three pillars (Customers - Company - Competitors) you will be able to build a sustainable competitive advantage.